Preparing for Google’s next algorithm update starts with focusing on quality and user experience. Ensure your website offers valuable, original content that satisfies user intent. Improve page load speed, mobile responsiveness, and site navigation. Audit your existing content—remove outdated posts, fix broken links, and enhance underperforming pages. Focus on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) by showcasing credentials, sourcing information, and maintaining transparency. Diversify your traffic sources to reduce reliance on search alone. Keep an eye on SEO news and Google’s official updates to stay informed. Use analytics to track performance shifts and respond quickly to changes. By prioritizing value, relevance, and usability, you can safeguard your rankings and stay ahead—no matter what changes Google introduces.
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